You will need to complete seller account registration and pass Amazon’s verification process between 1 April and 30 September 2020 to be eligible for the disbursement, and follow the disbursement claiming procedures.

You will also need to satisfy all of the other eligibility criteria:

Yes, you can still choose to sell on Amazon.sg in this programme as long as you do not have an existing account on Amazon.sg and you have not already applied with another ecommerce partner as part of the E-Commerce Programme.

No, you can only apply with one (1) e-commerce platform- participating in this Singapore E-Commerce Programme. You must not have an existing account with your chosen e-commerce platform.

With Amazon, all local retailers, regardless of whether you are part of the programme or not, can participate in a variety of learning sessions – training workshops and seller conferences designed to help you connect with trusted service providers and fellow sellers to grow your business.

All our local retailers also have access to dedicated support across various business aspects, including account registration, quality content creation that enhances their listings, account operation, business reporting, inventory management, Fulfilment by Amazon (FBA), among others.

Amazon has invested over US$15 billion globally in infrastructure, programs, people and tools, in support of seller success. We offer over 200 innovative tools and features to help retailers of different types and sizes manage their businesses effectively, including listings, pricings, logistics, fulfilment, adverting, reporting and analytics.

Amazon is offering a series of benefits to eligible first-time local retailers signing up on Amazon.sg with the Singapore E-Commerce Programme, including:

The deadline to sign up to the Programme is 30 September 2020, however Programme numbers are limited. Successful applicants can benefit from 6 months of grant support from ESG. To help retailers sustain their growth beyond this initiative, Amazon will also sponsor and provide retailers participating in the Programme with continued account management support for up to a year in total.

Amazon has teamed up with OCBC to offer two additional benefits for the first eligible 200 OCBC SME customers participating in the Programme. These SME customers will receive a one-time S$100 account rebate from OCBC and S$1,500 in credit for AWS services for use within six months of launching on Amazon.sg. The AWS credit can be utilized for hosting mobile application or product landing page on Amazon.sg to drive eCommerce growth in the longer term.

OCBC is the first company that Amazon is collaborating with to provide additional incentives to local retailers to sell online with Amazon.sg.

There are three key differentiating factors that first time online retailers can leverage on Amazon, namely: grow and reach a wider audience with Amazon Prime program, scale their business with Fulfilment by Amazon service, and enjoy dedicated Account Management from Amazon in Singapore and beyond. Amazon’s success and promise to customers is driven by the success of our small business selling partners, so we are committed to helping them achieve results.

Grow and reach a global audience with Amazon and Amazon Prime Program: With Amazon, Singapore retailers can sell their products online in Amazon’s store to customers in Singapore and around the world. This provides retailers with opportunities to offer their products to a strong and growing base of Amazon customers in Singapore. Local retailers can also easily scale their business to reach a global audience through 16 other Amazon stores around the world. Retailers who sign up with Amazon will be able to access Amazon Global Selling services to expand their footprint across borders, accessing over 150 million paid Prime members globally and hundreds of millions of active customer accounts worldwide. Being able to sell to a wider base allows retailers to build stronger brands online and grow their sales, offering them the viability to compete with the biggest brands locally and globally

Scale swiftly with Amazon’s leading logistics infrastructure and Fulfilment by Amazon (FBA) service: Using FBA will help first time online retailers reduce the need for additional operational resources to sell online, and give them time to focus on building their brands online, and meeting their customers’ needs. All the retailer needs to do is to ship their inventory to Amazon’s warehouse and Amazon will pick, pack and ship the orders to their customers. On top of that, all FBA inventory is automatically eligible for Prime FREE Shipping, which means Amazon will handle all returns and refunds, and 24/7 customer support for the retailers. FBA listings are displayed with the Prime logo, so customers know that Amazon handles the fulfillment for the orders.

Enjoy dedicated Amazon Account Management for Singapore and beyond: We have a strong dedicated local team to help retailers kick start their online business with a step-by-step on boarding process. This will include guided registration, listing of products, and selection of fulfilment channels and tools on Amazon to promote and help their business grow. Retailers also enjoy payment processing and credit card fraud protection, promotional features to help them get discovered by customers, and reports and analytics to improve their business. Once the retailer get familiarized with operating on Amazon Singapore, they can easily transfer the knowledge to scale their business to reach a global audience through 16 other Amazon stores around the world.

Amazon provides unparalleled growth opportunities for local SMEs to scale quickly and efficiently. Besides being able to offer products to a strong and growing customer base in Singapore via Amazon.sg, retailers also have the option of leveraging Amazon Global Selling Services which will allow them to expand their footprint across borders, accessing over 150 million paid Prime members globally and hundreds of millions of active customer accounts worldwide. Handmade Heroes, a local Singapore brand, was able to increase its sales by 760% since selling on Amazon in 2015. To date, the business has grown from a 2 person team to a 20-member company.

With Fulfilment by Amazon, SMEs can scale swiftly and reach even more customers as Amazon helps pick, pack, and ship their products and takes care of customer service and returns. Furthermore, this enables SMEs to save money by replacing their upfront capital expense with low variable cost and pay only for the storage space they use and the orders that are fulfilled by Amazon.

Once you have completed and submitted all the relevant details on the registration form, you will receive an email from Amazon within 10 working days notifying you as to whether or not you have been successfully enrolled in the Programme.

You will have to first pay the fees upfront and claim a reimbursement later in accordance with the claims process.

The process is the same for a regular seller. You can find more information on our Education Centre or attend our online webinar for a step-by-step guide on product listings.

Please see https://services.amazon.sg/fulfillment-by-amazon/benefits.html