Register to become a new seller on Amazon Singapore today and pay no monthly subscription till 30 June 2021*


28 - 29th JAN 2021
10AM - 5PM

The Amazon Southeast Asia Online Seller Summit 2021 is our largest ever event in Southeast Asia dedicated to seller success. The two-day interactive event will connect local small and medium businesses to learn directly from Government leaders, service providers and Amazon leaders and account managers to help them thrive on Amazon. Learn about upcoming programs and develop the skills needed to expand your business and reach more customers with Amazon.

Why Attend?

Strategic announcements & customer insights
Be the first to learn about country specific strategies, customer insights, new product launches and key programs and collaborations with government agencies to support local retailers.
Professional Training Course with Amazon account managers
Benefit from an array of introductory and intermediate content aimed at helping you launch your business and grow your sales on Amazon.
Connection and Consultation Opportunities
Get your questions answered through discussions with Amazon account managers and service providers. Register for a dedicated consultation with Amazon experts on Day 2.

Event Highlights

Live Chat with Amazon Experts
Get all your questions answered through consultations with Amazon account managers, and service providers to help you launch and grow your business on Amazon.
Inspiring Keynotes
Join our distinguished guest speakers and Amazon leaders as they share about how Amazon is helping local SMEs to start local and go global. Hear about our 2020 highlights and what's ahead in 2021 for Singapore sellers.
Professional Training Workshops with Amazon Experts
Growing your eCommerce business involves learning about the tools available, adding selection, driving traffic to your products, expanding your reach, and delivering a great customer experience. The tactics in our workshop sessions can help you accomplish these tasks and improve your chance for success.


28 January (Thursday)
Opening Remarks
Welcome Message by Mr. Chan Chun Sing, Minister for Trade and Industry
Welcome Message by Amazon
Amazon Global Selling 2020 Recap and 2021 Strategy by Amazon
Seller Panel - Here's your chance to hear from our local Amazon sellers as they share with you their success story and journey of growth on Amazon.
Fireside Chat with Amazon - In this session, our Amazon Account Managers will answer the top frequently asked questions from sellers!
Cloud as a Growth Enabler for SMBs by Gunish Chawala, Head of Mid-Market & SMB, Asean at Amazon Web Services
Internationalisation in the next normal by Melvyn Low, Head, Globa Transaction Banking at OCBC Bank
Seller Education Workshop: Selling to Singapore Customers on
  • Why and how to sell on
  • 2020 hot category review and 2021 selection strategy
  • Grow your business with Amazon Merchandising and Brand Success Tools
Going International with UPS by Vibhav Varshney, Head of Marketing for Malaysia and Singapore at UPS
Seller Education Workshop: Selling Worldwide with Amazon
  • Why Sell on Amazon, Cross-border Sales Opportunities with Amazon
  • Trends & Product Selection on Amazon
  • Grow your business with Merchandising and Advertising Tools
Cross-Border Trade via Amazon by Simon Kelly, Strategic Partners Manager at ChannelAdvisor
Effective way to receive Amazon payouts & maximize profits by Stanley Lee, Head of eCommerce, South East Asia at WorldFirst
Seller Education Workshop: Selling Worldwide with Amazon
  • First 90 days on Amazon
  • Introduction to Fulfillment by Amazon (FBA)
  • Amazon UK & Europe Sales Growth Opportunities
Closing Remarks
29 January (Friday)
10am - 5pm
Seller consultation with Amazon and Service Providers - Book your consultation slot!
Registrations for day two is now open. Book your slot now!

Who should attend?

Access insights and strategies from experts across keynotes, breakout sessions, panel discussions, and fireside chats to help you grow your sales on Amazon. Whether you are just getting started or are already an experienced seller on Amazon, you can learn something new at the Amazon Southeast Asia Online Seller Summit 2021.
Introductory: Whether you’ve already got an established ecommerce business, a great idea for a new product, or you just have a passion for selling, learn how to take that next step with Amazon:
  • Learn about selling options and choose the strategy that works for your goals
  • How to create an Amazon selling account
  • What are Amazon customers buying?
  • How to optimise your product listings on Amazon
Intermediate: If you are an existing Amazon seller, gain new skills and a deeper understanding of advanced skills to grow your sales on Amazon:
  • Learn best practices on how to manage your inventory effectively
  • How to prepare for the peak seasons on Amazon
  • Listen to experienced sellers talk about their journey of growth on Amazon
  • A number of things you can do to attract traffic to your Amazon store
  • Stay competitive with Amazon Merchandising and Brand Success tools

Sponsors and Supporting Organisations

Event Organizer
Amazon Global Selling
Amazon Global Selling
Sponsored by:
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In support of:
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