If you are new to fulfilling your own orders through Amazon's Merchant Fulfilled Network (MFN), we have recommendations to help you get started. In general, cheaper, faster on-time delivery and high tracking rates are expected to help increase conversion rates.
Always provide valid tracking information: Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. Sellers are required to provide valid tracking for their MFN orders when selling on Amazon. For more information, see
Valid Tracking Rate or visit our
Valid Tracking Rate FAQs.
Manage your delivery time: Amazon provides an estimated delivery time to buyers on the offer and checkout pages so customers know when to expect an item they have ordered from you. We determine the estimated delivery time from the moment a buyer places an order until that order is delivered, taking into consideration handling and transit times. You can find the current shipping address, handling and transit times in the
Shipping Settings page.
You can modify your handling time and transit time by following the instructions in the
Manage your delivery time Help page. You can also use
Shipping Settings to set the default shipping template that you will use for orders you ship to buyers, for example Economy, Standard, expedited, or two day shipping. Kindly ensure that the shipping address is accurate as the transit time settings vary by
Domestic and
International.
Set your default return instructions: Update your Amazon selling account with valid return instructions for all MFN orders. You can find more information on how to do this on our
Set your return preferences page. You can find more information on the
Manage returns Help page. Remember, to ensure a consistent experience for buyers you must match or exceed
Amazon's return policies.
Confirm your account is updated with a valid return address: When you approve a buyer's request to return a product, Amazon sends the buyer a
return label with your default return address. To support this return process, sellers must provide a valid return address. For more information on how to do this, see
Set your return address.
Comply with Amazon's Drop Shipping Policy: Drop shipping, or allowing a third party to fulfil orders to customers on your behalf, is acceptable only as long as you adhere to
Amazon's Drop Shipping Policy. To comply with this policy, you must:
