PRICING

Let's talk numbers

The cost to sell on Amazon depends on your selling plan, product category, fulfillment strategy, and other variables. The options are flexible, so you can find the combo that works best for you and your goals.
Selling Plan
The Individual plan costs $0.99 per unit sold, and the Professional plan costs $39.99 per month no matter how many units you sell
Referral Fees
Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%.
Fulfillment Fees
The cost to ship your orders depends on whether you fulfill your own orders or use Fulfillment by Amazon (FBA).
Other Costs
Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programs like advertising or premium account services.
PLANS

Selling Plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.
Getting paid and paying fees
When you set up a seller account, you’ll provide a credit card number and a bank account. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be deposited into your bank account.

Plans

This plan might be right for you if...
Individual
$0.99
/ item sold
+ additional selling fees
• You sell fewer than 40 units a month
• You're still deciding what to sell
• You don't plan to advertise or use advanced selling tools
Professional
$39.99
/ month
+additional selling fees
• You sell more than 40 units a month
• You want to advertise your products
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Add new products to the Amazon catalog
Grow your business with Fulfillment by Amazon
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Set your own shipping fees for non-media products *
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Books, Music, Video, and DVD
FEES

Category Referral Fees

For every item sold, sellers pay Amazon a percentage of the total price—including item price, shipping cost, and any gift-wrapping charges—or a minimum amount, whichever is greater. Referral fees are in addition to selling plan fees.

Fees Table

Category
Referral fee percentage
Referral fee minimum
Categories with fixed referral fees
3D Printed Products
12%
USD$0.30
Amazon Device Accessories
45%
USD$0.30
Automotive & Powersports
12%, except 10% for tires and wheel products
USD$0.30
Baby Products (excluding Baby Apparel)
· 8% for products with a total sales price of $10.00 or less, and
· 15% for products with a total sales price greater than $10.00
USD$0.30
Beauty
· 8% for products with a total sales price of $10.00 or less, and
· 15% for items with a total sales price greater than $10.00
USD$0.30
Books
15% + USD$1.80 closing fee
--
Camera & Photo ¹
8%
USD$0.30
Cell Phone Devices *
8%
USD$0.30
Clothing & Accessories (excluding Shoes, Handbags, & Sunglasses)
17%
USD$0.30
Collectibles – Books
15%
--
Collectibles – Coins
· 15% for the portion of the total sales price up to $250 (with a minimum referral fee of $1.00)
· 10% for any portion of the total sales price greater than $250 up to $1,000
· 6% for any portion of the total sales price greater than $1,000
USD$0.30
Collectibles – Entertainment or Sports
· 15% for the portion of the total sales price up to $100
· 10% for any portion of the total sales price greater than $100 up to $1,000
· 6% for any portion of the total sales price greater than $1,000
--
Consumer Electronics
8%
USD$0.30
Electronics Accessories
· 15% for the portion of the total sales price up to $100.00, and
· 8% for any portion of the total sales price greater than $100.00
USD$0.30
Fine Art
· 20% for the portion of Sales Proceeds up to $100 (with a minimum Referral Fee of $1.00);
· 15% for any portion of Sales Proceeds greater than $100 up to $1,000;
· 10% for any portion of Sales Proceeds greater than $1,000 up to $5,000; and
· 5% for any portion of Sales Proceeds greater than $5,000
--
Furniture & Décor
· 15% for the portion of the total sales price up to $200.00, and
· 10% for any portion of the total sales price greater than $200.00
Note: Mattresses will be charged 15% regardless of price point.
USD$0.30
Gift Cards
20%
--
Grocery & Gourmet Food
· 8% for products with a total sales price of $15.00 or less, and
· 15% for products with a total sales price greater than $15.00
--
Health & Personal Care (including Personal Care Appliances)
· 8% for products with a total sales price of $10.00 or less, and
· 15% for items with a total sales price greater than $10.00
USD$0.30
Home & Garden (including Pet Supplies)
15%
USD$0.30
Industrial & Scientific (including Food Service and Janitorial & Sanitation)
12%
USD$0.30
Jewelry
· 20% for the portion of the total sales price up to $250.00, and
· 5% for any portion of the total sales price greater than $250.00
USD$0.30
Kitchen
15%
USD$0.30
Luggage & Travel Accessories
15%
USD$0.30
Major Appliances
· 15% for the portion of the total sales price up to $300.00, and
· 8% for any portion of the total sales price greater than $300.00
USD$0.30
Music
15% + $1.80 closing fee
--
Musical Instruments
15%
USD$0.30
Office Products
15%
USD$0.30
Outdoors
15%
USD$0.30
Personal Computers
6%
USD$0.30
Shoes, Handbags, & Sunglasses
· 18% for products with a total sales price of $75.00 or less
· 15% for products with a total sales price above $75.00
USD$0.30
Software & Computer/Video Games
15% + $1.80 closing fee
USD$0.30
Sports (excluding Sports Collectibles)
15%
USD$0.30
Tools & Home Improvement
15%, except 12% for base equipment power tools
USD$0.30
Toys & Games ²
15%
USD$0.30
Unlocked Cell Phones
8%
USD$0.30
Video & DVD
15% + $1.80 closing fee
USD$0.30
Video Game Consoles
8% + $1.80 closing fee
USD$0.30
Watches
· 16% for the portion of the total sales price up to $1,500.00
· 3% for any portion of the total sales price greater than $1,500.00
USD$0.30
Everything else ³
15%
USD$0.30
¹ “Shipping Cost Per Sale” value will be $0 for users who select Fulfillment By Amazon.
² Return value will be $0 for users who select Fulfillment by seller.
³ The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category.

* Approval is required to sell in these categories, to protect the customer experience and allow them to shop with confidence on Amazon.
FEES

Fulfillment Fees

Pay only for the services you use
Our flexible rate structure makes it easy to be more competitive
FBA's competitive fees and shipping capabilities can help you cut costs, while providing valuable benefits such as free shipping, increased exposure for your products, and premier customer service. Explore this section to understand how FBA fees are calculated during different times of the year. Services include storage of your inventory in Amazon fulfillment centers, picking and packing your orders, customer service, and product returns
Estimate your FBA fees
Fees are calculated based on the standard FBA storage and fulfillment fees, as outlined here.
Enter your fulfillment costs and see profitability comparisons between your fulfillment and FBA

Other costs

As you think about the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programs designed to help you increase sales.
Additional selling fees
Inventory fees
If you store inventory in an Amazon fulfillment center—available to sellers who use FBA or Multi-Channel Fulfillment—in addition to monthly inventory storage fees, you may incur other fees, such long-term storage fees and removal order fees.

Learn more about inventory-related fees on Seller Central Help
Rental book service fees
If you offer textbook rentals, expect to pay a rental book service fee of $5.00 for each rental.
High-volume listing fees
When you have a high volume of active, non-media listings that have not sold in 12 months, we charge a monthly fee of $0.005 per eligible listing to cover cataloging costs. We waive this fee for the first 100,000 listings.

Learn more about high-volume listing fees on Seller Central Help
Refund administration fee
If you refund a customer for an order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the item(s), minus the applicable refund administration fee, which is the lesser of $5.00 or 20% of the referral fee.
Optional programs
Advertising
Attract customers from the time before they even realize they need your product to the time they’re purchasing it. Amazon Advertising use a cost-per-click, auction-based pricing model, meaning you set the maximum amount that you’re willing to pay when a shopper clicks your ad.

Learn more about advertising
Fulfillment by Amazon
Amazon takes care of your shipping, returns, and customer service. Specialty FBA programs like FBA Small and Light, Subscribe & Save for FBA, FBA Dangerous Goods, Multi-Channel Fulfillment, and FBA Export help you remain competitive and pay only for the services you use.

Learn more about FBA programs and fees
Inventory placement service
By default, when you send inventory to an Amazon fulfillment center, you may have to send your inventory in multiple shipments, each directed to a different receive center or fulfillment center, based on the products you're shipping and where you are shipping from. By having your inventory spread across multiple fulfillment centers across the country, customers who buy your product may receive it faster than they would if your inventory was located farther away.

Our inventory placement service allows you to send all of your eligible inventory to a single receive center or fulfillment center. When the shipment arrives, we then split up your inventory and send it to different fulfillment centers for you. A per-unit service fee applies.

Learn more about inventory placement service on Seller Central Help
Amazon-partnered carrier program
Amazon-partnered carriers offer discounted rates when you send inventory to an Amazon fulfillment center.

Learn more about Amazon-partnered carriers on Seller Central Help
Premium account services
Premium account management and other services are available to help craft your business plan, offer personalized coaching and training, and provide information to help you grow your sales on Amazon.

Learn about premium services

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