Start Selling on Amazon US

Whether you are new to selling globally or a seasoned exporter, Amazon makes selling internationally simpler and easier. Get started today with this step-by-step guide and enjoy selling worldwide with Amazon!
Why sell on Amazon US?
It’s no secret: At Amazon, we obsess over customers. And our customers want a trusted destination where they can purchase a wide variety of goods—which is what makes sellers like you so important. We’re always looking for ways to add value for our customers and be Earth’s most customer-centric company. As an Amazon seller, you take part in offering those customers better selection, better prices, and a top-notch customer experience.

When you start selling on Amazon, you become part of a retail destination that’s home to sellers of all kinds, from Fortune 500 organizations to artisan vendors who make handcrafted goods. They all sell here for a reason: to reach the hundreds of millions of customers who visit Amazon to shop.

300 million active customers in more than 180 countries

195 million monthly unique visitors (in the U.S. alone)

$1.5 billion reported sales by third-party businesses during Prime Day 2018

Before You Register

Decide what you want to sell
More than 20 product categories are open to all sellers, and at least 10 more are available only to Professional Sellers.

Learn more about product categories ›
Choose a selling plan
With two selling plans, Amazon offers you the flexibility to sell one, or one thousand. The Professional plan gives you the opportunity to sell an unlimited number of products and pay a $39.99 monthly subscription fee. Individuals pay no monthly fees, but instead pay $0.99 per item sold. Both Professionals and Individuals pay other selling fees when an item sells.

Learn more about plans and pricing ›
Register and start listing
Create your account on Seller Central, the Web interface where you will also manage your selling account.

After you Register

Once you have registered, Selling on Amazon is a simple four-step process.
1. List
You can add products to the Amazon Marketplace catalog one at a time, or if you have a Professional selling subscription, you can add large batches of items using bulk tools.

Two ways to list products:
1. List products already on
Indicate how many products you have to sell, condition of the product(s), and shipping options

2. List products not yet on
a) Identify UPC/EAN and SKU
b) List products attributes - for example title, description
2. Sell
After you list your offers, customers can see them on With features like 1-Click and a brand millions trust, Amazon helps customers make quick, easy, worry-free purchases. Make sure that when customers see your offer it is accurate and complete, including high-quality product images.
3. Ship
Amazon notifies you when customers place an order. Use Fulfillment by Amazon (FBA) and let Amazon do the shipping—or handle shipping yourself.
4. Get Paid
Amazon deposits payment into your bank account at regular intervals and notifies you that your payment has been sent.

Get ready for global selling

Yes, you can do it–and we're here to help. Learn how to expand successfully.
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