ESG Amazon E-Commerce Booster Package for Retailers

Application Form
Amazon has collaborated with Enterprise Singapore to launch the Singapore E-Commerce Programme to support local retailers to sell their products online and expand their reach in the domestic market. Eligible local retailers will receive a one-time support to defray 90% of eligible costs (up to S$9000) for up to 6 months.

As part of the Programme, you will have access to services including*:
Click to read more
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    Amazon has collaborated with Enterprise Singapore to launch the Singapore E-Commerce Programme to support local retailers to sell their products online and expand their reach in the domestic market. Eligible local retailers will receive a one-time support to defray 90% of eligible costs (up to S$9000) for up to 6 months.

    As part of the Programme, you will have access to services including*:
  • Content development (e.g. Guidance and support for product photoshoot as per Amazon guidelines, content copywriting, product packaging - FBA Label Service, FBA Prep Service and FBA Repackaging Service, Free account management by Amazon account managers)
  • Channel management (e.g. Promotion and campaign planning, Forecasting and inventory management, Data analytics)
  • Fulfilment (e.g. Fulfilment by Amazon (FBA) fees to enable local retailers scale swiftly and reach even more customers. Amazon pick, pack, and ship their products and take care of customer service and returns—so retailers can focus on growing your business)
  • Advertising and promotion (e.g. onsite/offsite marketing campaigns)
  • Retailer Engagement (e.g. Free trainings, workshops and 1:1 consultations, Free education on best practices of selling online with Amazon)
This aims to help retailers change their business model, and diversify their sales channels and revenue streams beyond traditional brick-and-mortar. This is especially relevant amidst the current COVID-19 situation. Having a robust e-commerce strategy will also enable retailers to be more competitive in the long-term.

For more information, including eligibility requirements, please visit the Enterprise Singapore page.

To apply for the programme, please complete the form below and a confirmation email will be sent to you if you have fulfilled the eligibility criteria**
* Please be aware not all of these services are provided by Amazon. Please see here for more details.
** Number of retailers that may take part in the Programme is limited.
Who is eligible to apply? Click to read more.
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Interested companies should meet all of the following criteria:

    Business entity is registered/incorporated in Singapore
    Have a minimum of 30% local shareholding
    Company's annual turnover not exceeding S$100 million per annum based on the most recent audited report, or group employment not exceeding 200 employees
    Have a retail storefront previously before the Covid-19 situation in Singapore
ESG is prioritizing retail-oriented retailers with 47 as the first two digits of the ACRA SSIC and who have a physical retail shopfront retailing B2C products. If your business falls outside this requirement, the 90% support will be reviewed on a case-by-case basis.

Registration will be open to retailers who are new to selling on Amazon.sg and sign up with Amazon.sg (as a vendor or a 3rd party seller) between 1 April 2020 and 30 September 2020. They will need to complete seller account registration and pass Amazon’s verification process.

Programme numbers are limited.

Application Form

Is your business registered/incorporated in Singapore prior to 1 April 2020?*
Business Type*
B2B2C refers to companies that sell on shelves of Watsons/NTUC etc.
What is your Unique Entity Number (UEN)?*
A UEN no. is a 9 or 10 digits code issued by ACRA for every business in the country.
Does your Singapore Standard Industrial Classification (SSIC) code start with 47?*
A SSIC code is a 5 digit code assigned to classify your business activities carried out in Singapore
What is your Singapore Standard Industrial Classification (SSIC) code?*
Does your company have minimum of 30% local shareholding?*
What is your company's group annual turnover per annum based on the most recent audited report in SGD?*
*Note: Group level is defined as: Where companies owning more than or equals to 50% of the application, and companies that the applicant owns more than or equals to 50% of
How many employees does your company's group employment have?*
*Note: Group level is defined as: Where companies owning more than or equals to 50% of the application, and companies that the applicant owns more than or equals to 50% of
Have you already been selected to be part of the Singapore E-Commerce Programme with another of the appointed e-commerce platform providers?*
*Note: You can only apply with one e-commerce platform
Does your company already have an existing vendor account or 3rd party seller account with Amazon.sg prior to 1 April 2020?*
Did you have a retail storefront previously before the Covid-19 situation in Singapore? Please provide the address of the retail storefront.*
*Note: The storefront address is not an office, factory or warehouse address. You may be disqualified for the ESG grant if the address you provided is not an eligible storefront address.
Please share the addresses of all your other retail storefronts*
Note: Separate each address with ";". If you do not have other retail storefronts, please input "NA".
Please take a photo of your retail storefront and share the photo URL with us*
Main product category*
Please provide us the list of the main products you are selling*
Email for your Amazon.sg Account Registration*
If you have not registered for your account, please provide the email address you intend to use for registration.
Estimated annual revenue*
Estimated monthly online revenue*

Company and Contact Information

How did you find out about this program?*

Eligibility Assessment

Identity Verification Disclosure: For purposes of authenticating Sellers’ identities and protecting our Customers, Amazon may require you to provide certain information about you and your business, including your name, email address, estimated annual revenue, estimated online monthly revenue, number of products, product category, business type and phone number (the “Information”) during the registration process. The Information we collect from you may be verified, stored, and managed by Amazon, our affiliates and third-party vendors. As a result, the Information may be transmitted outside of your country of residence (including to our affiliates in the United States of America or other countries for which you register or use our services). For detailed information about Amazon’s privacy policies, please refer to our Privacy Notice.

If you do not wish to provide the Information to us, please do not proceed with submitting this form.

Please read our Privacy Notice here.
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